Consume less, eliminate waste, keep costs low, and become efficient: Businesses, Governments, and smart people understand this very well for themselves, but they want everyone else to buy more, eat more, or consume more to grow their business, economy or wealth.
Businesses understand the value of cost control. They deploy every possible means to keep the costs low, eliminate the waste for their operations. They employ specialised techniques like: lean six sigma, just in time etc. to name a few. However they want their customers to buy more, so they can grow their business. They also pay marketing professionals to influence our thinking and behaviour to consume more of their products. Isn’t this a paradox?
Governments, particularly in capitalist democracies, also want their economy to grow continuously. For this to happen their GDP should grow, in other words – produce more. This indirectly will need their own population and people in other country to consume more. However, it is true, they understand to their spending low or at least in control. Isn’t this a paradox?
At personal level also, in this day and age, most people want to earn more. In doing so, they need to increase other people’s consumption. At their personal level, they also understand the importance of keeping the costs low.
Today, obesity has become an epidemic and it is growing. On one hand governments want to address this issue, while on the other they want to keep increasing consumption. Isn’t this a paradox?
In one of my previous blogs, I wrote about Yoga. Most people think of this term meaning “Union”. I think it is a philosophy of “Harmonious Integration”. I think, if we can understand this concept; we might be able to address this mindless pursuit of continuous growth that is proving very counterproductive.
We should consume more or less should be decided by every individual for their needs and conditions. Never over eat or over consume, it is bad for your body, mind and senses. Use the concept of “Therapeutic Hunger” in building this behavior.
We all need to get back to basics and take our own individual control. Be your own Guru and Help others and be well yourself.
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